The OKO Business company, belonging to the CIMNE research centre of the Technical University of Catalonia, has been this year the technological novelty of the tournament.
The Real Club Náutico de Palma has equipped its facilities with interactive screens, mobile chargers of last generation with the advertising of all the sponsors. OKO’s intelligent digital marketing system allows brands to manage content on all Club screens in real time using cloud computing.
VIP customers followed the regatta from the pleasure boats facilitated by the organization, enjoyed the possibility of loading their mobile devices on the high seas.
During the shipowners’ dinner, the quintessential social event of the summer, more than 300 souvenir photos were printed through its brand enhancement system in social networks. The impact of the event on the internet has been increased by more than 2,000 mentions on the Instagram social network.
Event brands such as BMW, Mapfre, MRW, Iberostar, Air Europa and Mallorca Sotheby’s have congratulated the OKO team for its innovative technology.