Case Study

The Copa del Rey de Vela, one of the most important sporting events in Spain, is held every year at the facilities of the Real Club Náutico de Palma.

Due to its high number of sponsors, the organization committee contacted OKO to seek advice on digitalization and improvement of sponsors’ branding. As well as increasing the sense of modernity and providing the latest technology in user experience. At the same time, the event’s marketing team asked us for advice on technical improvements to increase the impact of the event on social networks.

Project summary

  • Event Digitalization Consulting and Advisory Services
  • Incorporation of the latest technology in the field of User Experience in events.
  • Distribution of OKO Charger portable cell phone chargers in all Club cafeterias.
  • Distribution of more than 30 okosmartframe 10″ touch screens for interaction with the sailors.
  • Distribution of more than 20 okosmartframe 21″ screens to enhance sponsors’ brand presence and increase corporate branding.
  • Management and technical assistance of the publication contents by OKO’s ICT department during the days of the event.
  • Incorporation of our Smart Mirrors for the presentation of the new products of the regatta’s premium sponsors. Ex. BMW I8 model presentation.
  • Installation and implementation of the “OKO Corner Print”, which consisted of visitors taking home a souvenir in the form of a printed photo of the regatta with our OKO printer. Selecting on a touch screen, specifically on different 10″ okosmartframes, their best photo posted on Instagram with the competition’s hastag. This fact considerably increased the data and impact of the official hastag in social networks.

About RCNP

Founded in 1948, the Real Club Náutico de Palma is the oldest yacht club in the Balearic Islands. True to its vocation of being one of the best clubs in Europe. Since 1982, one of the most prestigious regattas in the world has been held at its facilities. Where more than 100 sailors participate and is sponsored by more than fifty sponsors.