The kit reaches
the fan's hands.
What about the club?
The bond between a club, a sports brand and its community is one of the strongest that exists. OKTICS turns every kit, membership card or official product into an active channel: contenido exclusivo, autenticación, fidelización y datos reales de la comunidad, without any app.
What clubs and sports brands
deportivas tell us
From major clubs to sports equipment brands, the sector shares frictions that limit the fan relationship and merchandise profitability. Can you relate?
The kit is the most physical bond with the fan, and it's being wasted
A fan wearing their team's shirt wears it dozens of times a year. That contact generates no data, no interaction and no additional revenue for the club. The shirt is the club's greatest physical communication asset, and currently it's silent.
Counterfeits destroy revenue and the fan experience
The unofficial replica market is enormous. The fan who buys a counterfeit believing it's official feels cheated, the club loses the revenue and the licensed supplier loses market share. Without authentication on the physical product, there's no way to guarantee the experience or protect merchandise revenue.
The membership card doesn't reach everyone or truly connect
Digital membership programmes have adoption barriers: apps that don't get downloaded, credentials that get forgotten, data that doesn't get updated. Most of the club's community is left out of the direct channel, depending on social media and mass emails to communicate with their fans.
No data on how the fan experiences their relationship with the club outside the stadium
The club knows who enters the stadium and who buys from the official store. But it doesn't know what the fan does with the shirt at home, when they interact with the brand, what content they look for or when they are most receptive to an offer. Without that data, communication is generic and sponsors have no measurable return.
The kit that
speaks for the club
OKOTags NFC/QR integrados en la etiqueta de la camiseta, la tarjeta de socio o cualquier producto oficial. Un toque y el fan accede a todo el universo del club, without any app, sin fricción.
Authentication of official merchandise
Every shirt, kit or licensed product carries a unique, one-of-a-kind OKOTag. The fan verifies authenticity instantly with their mobile. Counterfeits are exposed. The club and its licensees regain control of the chain.
OKO IdentityExclusive content and loyalty from the shirt
The fan scans the kit and accesses club content updated in real time: dressing room video, exclusive member offer, ticket draw, VIP access to the next match. The content changes with the season without touching the label.
OKO ExperienceControl of the merchandise distribution chain
From factory to point of sale, every unit is traced. The club knows which channels are selling correctly and which are generating leaks. In case of product withdrawal, locating batches in seconds prevents a reputation crisis.
OKO LogisticsReal fan community data
Every fan interaction with the shirt generates data: where, when, what content they consume, in which city the most active fans live. Data the club can offer to sponsors, that improve campaign segmentation and show the real reach of the brand beyond the stadium.
OKO AnalyticsHow it works for
your club or sports brand
Three concrete scenarios of how football clubs, sports equipment brands and organisations use OKTICS today.
Football club and fan community
Official merchandise and sports licences
Sports brand and performance kits
Let's talk about your club or brand
In 30 minutes we'll show you how the smart label would work on your kit, what experience your fan would have and what data we'd capture from the first scan.
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