OKOBUSINESS is the official sponsor of the 37th edition of the Copa del Rey de Vela, Spain’s premier sailing event.
Together with the Real Club Náutico de Palma de Mallorca, OKO has started a new initiative to establish a new way of working on large sports projects, aimed at greater efficiency, time and cost reduction and segmentation of advertising spots. Interactive touch screens and OKO TV BOXes were installed throughout the sports complex, distributing more than 70 devices, which helped accelerate the digitization of the digital signage process.
The problem arose at the moment the monarch will pass through the venue, maximum media expectation, the brands wanted their logos to appear on all the screens. As long as it did not happen, let them show videos of the company.
Cost savings were achieved by eliminating the need for on-site personnel to modify the screens via USB. It was also the first edition to have software for the programmed control of content on the event’s screens.
The organisers were committed to digitising the event, the sponsoring brands not only increased the efficiency of branding, but also encouraged the use of visualisation of the photos of the participating sailors. With the publication of the photos taken during the regatta on the screens after the regatta. OKO is already an indispensable software for this kind of events, where advertising targeting with high peaks of audience at a certain time, cannot be done if it is not managed from a software.
Interactive touch screens and OKO TV BOXes were installed throughout the sports complex, distributing more than 70 devices.