On this journey, we’ll discover how OKO is making the connection between brands and their customers more exciting than ever. Get ready for an interactive and informative tour as we explore the ways we’re changing the game. 🌐
OKOTags: The Key to Revolution 🔑
To understand how OKO is transforming marketing and communication, we must first talk about OKOTags. These smart tags are at the heart of the revolution. Imagine you are holding a product in your hands. Now, thanks to OKOTags, that product becomes a gateway to a world of digital experiences. All you need to do is scan the OKOTag with your mobile device, and ¡voila!, a world of interactive and enriching content opens up.
Connected Packaging: An Experience Full of Surprises 📦 2.
One of the most exciting strategies OKO is driving is“Connected Packaging.” This trend has been gaining ground in recent years, allowing products to become direct communication channels with consumers. OKOTags on the packaging are the key here. By scanning the OKOTag, consumers get instant access to additional content, such as tutorials, demonstration videos, recipes or detailed product information. This enriching experience enhances product perception and strengthens the bond with the brand, all from the palm of your hand!
2. Smart Labels on Products: Custom Connection 🏷️
Smart labels take the interaction between brands and customers to another level. Imagine finding an OKOTag on a product label. Scanning it opens up a world of relevant and personalized information. From product sourcing to certifications, testimonials from satisfied customers and more, it’s all at your fingertips. This not only builds trust, but also establishes a stronger emotional bond with the brand, which can drive sales and enhance the company’s image.
3. Intelligent Instant Content Platform: Always Up To Date 📰
One of the outstanding features of OKO technology is its intelligent instant content platform. This means that brands can update and change the content related to their products without the need to physically modify the packaging or labels. What does it mean to you as a consumer? Access to special promotions, new product information, real-time events and other relevant content, all at your fingertips. The flexibility offered by this platform gives brands a crucial competitive advantage, as they can quickly adapt to changing market demands and trends.
4. Advertising Cloak: A Touch of Magic ✨.
OKO also provides the opportunity to add pre-layers to the content, and this is where the advertising magic comes in. By scanning an OKOTag on a product, customers can access exclusive offers, related multimedia content or participate in interactive campaigns. In addition, brands can insert brief advertising content to reinforce their campaigns or highlight sponsors and new products. This effectively captures the attention of consumers and allows the effectiveness of advertising campaigns to be measured.
The best part? You won’t believe its low cost.
OKOTags and OKO technology have democratized these solutions, meaning you don’t have to spend a fortune to take advantage of their benefits. From connected packaging to smart tags, instant content platform and advertising overlays, all of these options are designed to suit a variety of budgets. 💰
In the future, we will continue to evolve and transform the marketing and communications industry, offering even more solutions and adapting to changing trends. The revolution has just begun, and OKTICS is leading the way to a more exciting and connected future in the world of marketing and communication.
OKTICS is a CIMNE’s spin-off focused on the digital transformation of its customers, which designs, develops and markets solutions for the intelligent management of content, audiovisual services and IoT devices to create interactions between people, objects and the environment.