Transforming Customer Experience
An important part of this project is OKO technology and our OKOTags, which provide a twist in the way cosmetic products are interacted with via mobile devices.
The ability to share customised multimedia content, from images to videos and specific documentation, creates an enriching and profoundly unique experience. What’s better than increasing engagement with your customers?
Thanks to our software that facilitates real-time personalisation of content, we ensure that every interaction can be tailored to users’ preferences, taking the customer experience to the next level.
Caldic and Faca Lead Innovation in Connected Packaging
Caldic, a multinational chemical company with a presence in more than 40 countries, stands out as the first company to offer connected packaging to its customers, demonstrating its commitment to innovation and continuous improvement of the customer experience together with Faca.
This pilot test reinforces the importance of connected packaging technology for the cosmetics industry, highlighting the strategic collaboration between all partners(Caldic, Faca Packaging, OKO, BLOOCK and CIMNE) as key drivers of this revolution.