During the FiraBell fair, held in Bellcaire d’Urgell, OKTICS teamed up with Venda de Proximitat to present an innovative digital experience based on our OKOTags smart wristbands, which allow visitors to access all the information related to the local product with a single scan.

The project included 3,000 smart bracelets that were distributed among the attendees, bringing technology closer to the territory in a practical, accessible and sustainable way.

Thanks to the integration with our OKOCloud platform, users could access a web app from their cell phones:

• List of producers and points of sale

• Restaurants where to taste the products

• Direct contact with processors

• Traditional recipes and consumption tips

• Customized offers and recommendations

The experience was completed with a photo contest in which visitors shared images, voted for their favorites and won gastronomic prizes linked to local produce.

This collaboration demonstrates how smart labeling can be a powerful tool at fairs and events to promote traceability, circularity and the direct connection between territory and consumer.

At OKTICS we continue to develop technological solutions to enhance the value of what is close to us, in an accessible, sustainable and humane way.