The Sant Vicenç dels Horts City Council has distributed 15,000 OKOTags among its citizens to transform the way it communicates with them, allowing citizens to access all municipal information, activities, list of services directly by bringing their phones close to them. The new communication channel will allow the municipality to control what information the OKOTag key fobs will display at all times and to measure the impact of the messages with statistics.
The system has two communication layers:
- A temporary information layer to display communication campaigns, alerts, images or videos for a certain period of time before accessing the base information.
- The basic content created from the OKO Landing Page consists of a web-app with links of interest to the citizen. The links are changed every week, so that citizens always have new information at their fingertips.